Cabo targets European market

Famous UK food critic with royal connections helps promote Cabo to the European market...

In a push to promote Cabo to the European market, Cabo Tourist Board have just completed a tour of London and Madrid. 

Head of Fiturca, Rodrigo Esponda, is keen to focus on emerging markets, and saw the tour as an opportunity to stimulate demand for the Los Cabos.

Various meetings and promotional events were held with airline operators, the press and representatives of the tourism industry. This included presentation of the award-winning film “Out of the Blue”  -  which documents the astonishing rebirth of Cabo Pulmo National Park. And is a great example of sustainable tourism in action. 

Mexican Ambassador to the UK, Julián Ventura attended the London event. As did the did the food critic, Tom Parker Bowles – son of Prince Charles wife, Camilla Parker-Bowles. Who recently completed a gastronomic  tour of BCS.

“Mexico gets half a million UK tourists a year” say Rodrigo Esconda, Director of FITURCA, “Cabo gets only 7000 of these visitors. It’s not enough. And we need to work hard to bring more UK visitors here to Cabo.”